Manage Your Lists in Excel What I recommend is after you purchase a list I would get it in Excel spreadsheet format. Typically you mailing list can get it in what's called comma delimited. The software we're going to go through tonight is able to handle that. It uploads it. The nice thing about getting in on Excel is you can then delete the list or delete bad addresses. We're going to go through this. The Importance of Mailing First Class Typically the first time you get the list you would spend a few extra dollars and make sure you send the postcards first class mail. The advantage of this is that any postcard they cannot deliver because of mailing list a bad address they would send back to you. You would then collect all these postcards that are coming back to you - takes a little bit of time - and go into your Excel spreadsheet and delete out all the bad addresses. Then the next time you use that list it is cleaned up. You might typically see 20-30% bad addresses the first time through. What I would do is use that the next time because you've refined and mailing list cleaned up your list, so you save that extra 20-30% in terms of not having to mail to bad addresses. Work your list. Clean it up. You can get the list in label format. That means you print out the postcards then you would put the labels on the postcards.