Grow your email list to give your campaigns a boost. However, there is a catch: where to start? Digital marketing is constantly evolving. There seems to be an endless stream of new technologies and platforms available every month. However, the best way to grow your email list is through simple, proven methods. Before planning your next marketing campaign, review these six creative ways to grow your list through email signup forms, along with tips on how to optimize your list for the best conversion rates. What is a mailing list and how do I create one for marketing campaigns? Your mailing list is a group of subscribers, whether they are customers or site visitors. Typically, you add an email to your list each time You sell to a new customer. Otherwise, you have to work to grow your mailing list. The most common methods for creating a new mailing list are: checkout company mailing list email collection: you can set this up easily with most e-commerce platforms, although it's good e-commerce practice not to require a new account. Over 30% of businesses experience cart abandonment because they require customers to create an account. Include email signup forms on your site: most e-commerce platforms and content management systems make it easy to add email signup forms to your website. You can add them to a sidebar, footer, or as an exit intent popup. Use social media to encourage signups: social media is important . Instagram has the highest median engagement rate at 1.6%. It's with over a billion users every month, and 90% of them are already following businesses. Use social media to promote new products or valuable content. It's a good idea to invest in an email marketing platform to help you manage your list. The right tools can help you integrate email personalization and segmentation, as well as automate your email and social media campaigns. 6 simple and creative ways to grow your email list building a new list is just the first step to boosting your marketing efforts. You also need to grow your email list to connect with new customers and reach long-time subscribers. 1. Instagram posts your social media strategy