SEO Recommendations Posted: 2020-11-18 The hardest problem in SEO is not algorithm updates. He does not have access to company tools. It's not even about whether you have the experience to determine where to focus your efforts. No, the hardest problem in SEO is getting developers to execute the recommendations. We all go into projects hoping to discover an internal champion who can take developers out to lunch and buy them beers in hopes that our suggestions will turn into action, but sometimes that champion doesn't show up. In some cases, getting things done may require social engineering. In other cases, an engineering degree is sufficient . Let's see how you can be better prepared to get developers to act on your recommendations and get results.
The Anderson-Alderson Developer Scale First, let's meet the players. I like to think that there are two opposite extremes in web developers, and I use two of my favorite characters to personify them. One is Thomas Anderson, who you might remember jewelry photo editing service from “The Matrix” before he became Neo. Here's how his boss describes him in the film: “You've got a problem, Mr. Anderson. You think you are special. You think that somehow the rules don't apply to you. " Anderson developers are the type of employees who live on their own terms and only do things when they feel like it. These are the mavericks who will argue with you about the merits of code style guides, why they left their custom
CMS's meta tags entirely, and why they'll never implement AMP - meanwhile, no a single line of their code is not valid. against the specifications that are dear to them. It's also the developers who look up to your recommendations or explain how they know all the "SEO optimizations" you present, they just haven't had time to do them. Of course, Mr. Anderssssson. At the other end of the spectrum, you have Elliot Alderson. For those of you who don't watch “Mr. Robot,” Alderson is the type of person who will come into the office at 2 a.m. to fix things when they break, even going so far as to board the company plane that evening to dive into the latest crisis of the network. Alderson-like developers look forward to implementing your recommendations immediately.