User needs to understand the destination attractions before traveling, refer to the information strategy, etc. to arrange the itinerary, and book various transportation and services in the itinerary at a more appropriate price, including but not limited to air tickets, train tickets, train tickets, tickets, catering, hotels, Specialties, etc., to achieve proper booking and country email list arrangement of itineraries, the industry referred to as taking care of all aspects of "food, accommodation, travel, shopping and entertainment", please refer to the following common procedures.
User Analysis According to iResearch's "2021 China Online Travel Platform User Insights Research Report", the basic attributes of current travel users are as follows:
In terms of age: the average age of users is 35.6 years old, and the proportion of users aged 25-50 is nearly 80%, which is the main user distribution age group.
Gender: The gender distribution is balanced, with males accounting for 56.9% relatively more.
City distribution: users in first-tier, new first-tier and second-tier cities account for 78%, and high-tier cities have the most important tourist user groups.
(2) Product target
Ctrip Product Positioning Product Overview: Online Ticketing Service Company (OTA) , founded in 1999 and headquartered in Shanghai. With a complete industrial ecosystem, it directly provides agency sales and advertising services for hotels, aviation, railways, tourist attractions management, insurance and other companies, and provides consumers with a one-stop service platform covering travel, accommodation, insurance, tourism and other travel services. .
Positioning: OTA+ platform
Core functions: three booking functions, hotel booking, transportation booking, travel booking
Expanded functions: travel strategy, travel insurance, food shopping, chartered car rental, foreign currency exchange and other travel-related services
Solgan: Ctrip is in hand, just leave
2. Scope layer
The choice of functions mainly considers the industry, audience and competing products, as well as the company's resources.