Some correlation studies show that the more links you have, the more you correlate with the number one ranked site. Other correlation studies have found the ideal anchor text ratio and the number of links that need to be pointed to the home page. However, there are problems with these types of findings. The top 10 in Google search results are often ranked for a variety of search purposes. A classic example of this reality in SERP is the search results for the search phrase jaguar. One way Google ranks SERPs is due to the popularity of search intent. For the search phrase "Jaguar", the most popular search intent is the car search intent.
The reason why Animal Jaguar ghost mannequin effect web pages aren't ranked at the top has nothing to do with the amount of backlinks or the proportion of anchor text. It is excluded from the first place because the search intent of animals does not match the search intent of cars. Related: What is Natural Link? The Jaguar search may be the following: car animal soccer team. News about cars Reviews about the latest cars Video about the car The above is an example of Google currently ranking in the top 10 search queries jaguar. These are the six search intents only on the first page of Google's Search Results Page (SERP). The above is an example of a variety of search intents.
Diversity of search intent is a major reason why correlation studies are unreliable. Diversity of search intent Almost every search query has different search intents. The more ambiguous the search query, the more likely Google will display navigation search features such as People Also Ask, which further complicates the investigation of correlations. The old way of searching results with 10 blue links is a thing of the past. However, in correlation studies, SERPs are still treated as if they were 10 blue links. This is another way that correlation studies are flawed. advertisement Continue reading below Correlation studies ignore the variety of search intents and the reality of many other modern search functions